Augmented reality (AR) advertising is getting it’s first major platform. Facebook (NASDAQ: FB) announced companies will now be able to showcase AR ads in the Facebook News Feed. Users will be given the option to virtually “try on” merchandise, such as sunglasses, by incorporating the user’s face in the ad.
Michael Kors was the first brand to test the new ads, with Sephora, Pottery Barn, Wayfair and others announcing AR ad plans for later this summer.
AR advertising could be a game changer for the ad industry, with the opportunity to interact directly with consumer and make brands come alive beyond the smartphone. For a deeper dive into AR advertising please view our recent Insight here.
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Images Credits: Facebook