Following industry trends can sometimes make us forget about the truly amazing, immersive nature of augmented and virtual reality. With that in mind, here is a quick round-up of recent demos and other videos showcasing what the newest technology has to offer. Varjo - Mixed Reality Real-time Test Shoot Finnish company Varjo is a creator of cutting edge mixed reality (XR) glasses for enterprise applications.
Augmented reality (AR) advertising is getting it’s first major platform. Facebook (NASDAQ: FB) announced companies will now be able to showcase AR ads in the Facebook News Feed. Users will be given the option to virtually “try on” merchandise, such as sunglasses, by incorporating the user’s face in the ad.