As we’ve mentioned previously, augmented reality (AR) has the potential to shake up the retail/e-commerce industry by letting users experience products digitally, in 3D, before purchasing. With the introduction of AR Quick Look in Apple’s iOS 12 update, e-commerce giant Shopify (NYSE: SHOP) is using the technology to make it easier for users to visualize goods on the platform. AR Quick Look lets users view objects in AR through the Safari web browser, without requiring a user to download a standalone app.
This article is the first part in a series of articles we will be releasing in the coming months covering different use cases for augmented and virtual reality (AR/VR). We believe AR/VR has the potential to be a revolutionary technology and the next step in the evolution of computing platforms. Each iteration has taken the user closer and into more prolonged contact with the digital world, with AR/VR is the next logical step: integrating the digital world with the real, in the case of AR, and fully immersing users in the digital world, in the case of VR.